Campaigns
Il Giorno - Spring 25
Il Giorno - The Day
Every day carries its own story.
On the streets, in the rhythm of passing lives, beauty is found not in perfection, but in presence. Il Giorno captures these fleeting moments; people moving, laughing, waiting, dreaming. Ordinary yet extraordinary.
Silk scarves become part of this living canvas. Draped, tied, tossed, or wrapped - they move as freely as the people who wear them. They belong not to a season or a trend, but to the flow of everyday life.
From the youth rushing toward tomorrow to the elders carrying quiet wisdom, Il Giorno shows how silk blends across generations, cultures, and walks of life. Each scarf a thread that connects, transforms, and accompanies “the day.”
Because style is not reserved for special moments - it lives in the streets, in the people, in the now.
La Sera - The Evening (Coming Soon)
When the day slows, the evening begins to breathe.
Shadows stretch, lights flicker, and the streets hum with a softer rhythm. La Sera is a portrait of this transition - a time when the ordinary transforms, and possibility lingers in the air.
Silk scarves slip seamlessly into the night. Draped over shoulders, tied with quiet ease, or catching the glow of city lights - they become companions to the evening’s unfolding stories.
Here, elegance is unforced. It belongs to the friends gathered at twilight, the solitary walks home, the laughter spilling from cafés. In La Sera, silk carries both warmth and allure - a touch of softness as the world exhales.
Because style does not fade with the sun. It deepens. It glows. It moves with us into the night.
TheColourEdit – one shade, infinite expressions.
Every shade tells a story…
The Red Edit
Bold. Unapologetic. Redefined.
Draped in rich crimson and scarlet tones, this edit is made for those who lead with intention. Wrap yourself in vibrance and make your mark.
The Purple Edit
Tradition, turned on its head.
From mauve and magenta to ink and indigo, this palette blends regal heritage with future-forward flair. It’s luxury—layered and unexpected.
The Mocha Edit
Understated. Unforgettable.
Latte, cocoa, and caramel tones take centre stage in this grounded yet glamorous edit. Feminine, refined, and effortlessly timeless.
The Mint Edit
Here you have a palette that breathes. Cool, clean and quietly breaking status quo, The Mint Edit is a study in effortless freshness. Tones of verdigris, pistachio and seafoam, this is a cool redefinition of classic - a sharp look but soothing on the eye.
The Pink Edit
Bold in bloom - always in season.
The Pink Edit walks the line between delicate and dramatic. Strength in softness, this is a curation of scarves from blush to bold.
The Pink Edit captures Pink in all its iconic power.
The Blue Edit
Majestic in hue - alive with power.
The Blue Edit captures the commanding beauty of deep, opulent tones.
Intricate and striking, each piece radiates confidence and presence.
The Blue Edit defines blue in all its powerful allure.
Juxtapose | The Final Frame
Opposites attract — and in our latest silk scarf collection, they dance.
Juxtapose is a celebration of contrast: soft silk meets bold design, tradition merges with edge, fluid movement meets structured style. This final set of campaign visuals captures the last chapter of our story — where unexpected pairings come alive. Your journey through timeless style ends with this final reveal...a blend of bold prints, subtle sheen and featherlight grace.
Each scarf is crafted to turn contradiction into harmony — a versatile canvas of colour, mood, and motion. The campaign ends here, but the style journey is yours to continue.
Sculpted in Elegance
In a serene studio setting, Sculpted in Elegance comes to life through the lens of Pepin & Coco Photography. Surrounded by marble busts, the model embodies modern grace, seamlessly blending with the classical beauty of the sculptures. The soft, fluid fabric contrasts strikingly with the timeless stillness of natural marble, capturing the dynamic interplay between past and present. This shoot celebrates how sophistication and style transcend time, with every fold of silk reflecting both timeless artistry and contemporary elegance.
Sculpted by Time
In the untamed beauty of rugged rocks, Sculpted by Time unfolds through the creative direction of Gabiano, photographed by Poppy Wright. The model stands strong amidst jagged cliffs that have been shaped by centuries of nature’s power. The silk scarves, moving with the breeze create a dynamic contrast between the softness of the scarf and the solid, weathered stone. The scene captures the timeless connection between nature’s forces and the artistry of craftsmanship, where raw elements meet refined style.
TENNIS by Gabiano
Tennis by Gabiano is a tribute to movement, precision, and effortless elegance. Inspired by the rhythm of a rally and the clean lines of the court, this mini shoot captures the timeless spirit of sport, showcasing Gabiano scarves in motion. Where athletic energy meets refined style – a moment in motion, forever framed.
